QSR Landscape

Quick-service franchise brands, ranked by what they cost to run.

Rankings

Ranked by Item 19

Which live US offerings make a financial performance representation, and which do not. Döner Haus still operates shops, so its Item 19 includes stores the company runs; Halal Guys at 93 units has none in this directory.

Compiled from public filings and operator sites

A compact quick-service storefront on a city street

Item 19 is the part of a Franchise Disclosure Document that may include a financial performance representation. It is optional. A franchisor may make one, with the substantiation the Franchise Rule requires, or may state that no representation is made. This ranking splits the live US offerings in the set along that line: filings that make an Item 19, and filings that do not.

A “Yes” means read which outlets are in the sample, which period is measured, whether the figures are revenue or profit, and how many units were excluded. It is not a typical-store number. A “No” means the source row does not authorize a performance claim of that kind. It says nothing about whether the restaurants lose money. The FTC’s franchise guide treats Item 19 as one item among twenty-three, not as a substitute for the rest of the document.

The field guide’s Item 19 chapter is the method for reading a sample. This page only shows which brands in the directory have one on file.

What “makes a representation” covers here

Nine live offerings have Item 19 marked yes here: Döner Haus, German Doner Kebab, The Great Greek Mediterranean Grill, Dog Haus, Pepper Lunch, Capriotti’s, Wienerschnitzel, Mad for Chicken and 375° Chicken ‘n Fries. Five live offerings do not: The Halal Guys, Shah’s Halal Food, Crave Hot Dogs and BBQ, bluTaco and Doner Shack.

Where the brand record includes a note on the population, the table prints that note. Where it does not, the table only records that a representation is made. Dog Haus, Pepper Lunch, Capriotti’s and Wienerschnitzel fall in that second group in the May 2024 comparative study of published FDDs: Item 19 is present, and this directory does not invent the sample those study rows omitted.

The notes that do exist describe very different samples. Döner Haus’s 2026 Franchise Disclosure Document covers corporate stores and early franchised units, and the franchisor still operates shops, so the sample includes stores the company runs. German Doner Kebab’s FDD issued 3 September 2024 covers one franchised outlet at American Dream Mall in East Rutherford, the only unit open for the full reported year — a sample the next filing then withdrew. Those are not interchangeable evidence. One is a live mixed-ownership set still in the packet; the other is a single mall restaurant that is no longer in the packet.

The Great Greek’s FDD issued 17 August 2023 goes further on cost: gross revenues, cost of goods and payroll for six affiliate restaurants, plus the highest and lowest of six franchise restaurants open two years. That is still a defined subset of a 31-outlet system, not every store and not a promise about a new site.

Mad for Chicken’s FDD issued 12 March 2025 presents unaudited 2023 and 2024 gross revenue for affiliate and franchised outlets. Revenue only: no costs and no profit, the affiliate group is larger than the franchised group, and the filing states that four affiliate and two franchised outlets were excluded from the table because they closed and did not operate the full year, having been open only two to eleven months. The table therefore covers the outlets that completed the year, which is a defensible way to build a full-year column and a fact a reader has to carry alongside it. 375° Chicken ‘n Fries, FDD issued 30 April 2024, uses an unaudited income statement for the affiliate that operates the restaurants, covering 2020 through 2023, and states 2023 results across two corporate shops. Corporate-affiliate figures are not franchisee results.

When Item 19 is “Yes”

  • The metric may be revenue, selected costs, net, or an income statement.
  • The population may be franchised, company, affiliate, or a named subset.
  • The period and whether the figures are audited belong with the sample.
  • How many outlets were open for the full period, and how many were left out, is part of the table.
  • Two brands’ samples do not average. A one-store year is not a system forecast.

What “No” covers here

Shah’s 10 April 2024 FDD states that no financial performance representation is made. The Halal Guys, Crave and bluTaco have no Item 19 in the May 2024 study rows. Doner Shack’s FDD issued 29 April 2025 has none either, and its absence is the one with an obvious reading: the same document’s Item 20 discloses no US outlet in 2022, 2023 or 2024, so there is nothing in the United States to report on. Absence is especially easy to misread on a well-known brand. Halal Guys records 93 outlets in that study, 88 of them franchised. Scale does not create an Item 19. Crave records 26 franchised outlets and a public franchise page that promotes several physical formats; none of that substitutes for a representation the study row does not contain. bluTaco records 34 outlets, no ranked royalty and an agreement that runs until either party terminates it. Missing performance figures sit beside missing percentage inputs; neither gap is a zero.

Shah’s adds an ownership distinction. The 2023 year-end count is 58 outlets, 14 company-owned and 44 licensed, with no franchises operating as of the filing. A brand footprint that large can still have no franchised P&L to disclose. Calling existing licensees is a different exercise from reading an Item 19 that is not there.

Presence is not a quality score

A young system can include an Item 19 because it still operates shops and chooses to show them. An older system can omit one. In this directory, Wienerschnitzel is the 1961, 323-unit benchmark and does make a representation, while Halal Guys is a 1990, 93-unit system in the study and does not. Döner Haus, founded 2023, makes one that covers corporate stores and early franchised units. 375° began franchising in 2023 with five outlets and does make one. Great Greek, founded 2017, makes one that includes cost lines. The pattern is the franchisor’s disclosure choice plus whatever operating history the sample actually contains.

Screening on “has Item 19” keeps Döner Haus — company shops, still in the packet — and also keeps GDK’s 2024 row, whose one mall year the next filing withdrew. It drops Halal Guys and Shah’s. That screen is a documentation filter, not a food filter and not a profitability filter. It also keeps samples that a validation call would immediately qualify: one mall year, two corporate shops, a mostly affiliate revenue table with six closures left out of it, six affiliates plus a high-low franchise pair. The successive filings essay is where those samples are read against the same franchisors’ earlier documents. The emerging versus established essay is the place to keep age and unit count from being mistaken for that documentation filter.

How to use these two tables

Use them to decide which packets require a sample-methodology memo and which require a written acknowledgment that no representation was made. Then stop using the badge. Read the current FDD. If a broker, portal or pitch deck quotes a sales figure that is not in Item 19, treat that quote as marketing until it is matched to the disclosure. If Item 19 exists, copy the population into the comparison sheet before copying any result.

Head-to-heads that turn on this distinction include Döner Haus versus GDK, Halal Guys versus Shah’s — both without a representation in the source rows — and 375° versus Mad for Chicken, where both sides have samples that are not franchisee averages.

The generated tables print the note on file where one exists. Notes describe populations: short mixed-ownership history, one mall year, six affiliates plus a high-low franchise pair, an affiliate-weighted revenue table whose six closures were excluded, an affiliate income statement covering 2020–2023 for two corporate shops in the 2023 note. Where the May 2024 study only records that a representation is made, the table says that and no more. Inventing a sample for Wienerschnitzel, Dog Haus, Pepper Lunch or Capriotti’s would be a new fact this directory does not have.

Two columns belong after this page: “sample in words” or “no representation.” Dollar results, when they exist, belong in the current FDD the buyer actually received, tied to that document’s population, not copied between brands and not treated as a system average. This page ranks presence. It does not rank earnings.

Halal Guys at 93 outlets without a representation and 375° at five outlets with an affiliate sample are the pair that breaks “bigger brands disclose more.” Great Greek at 31 with cost lines and Shah’s at 58 with an explicit non-representation are the pair inside one aisle. Use those contrasts, then read the current document. The badge is the sort. The population is the fact.

Dog Haus, Pepper Lunch, Capriotti’s and Wienerschnitzel remain yes-without-a- note on file. That is a reason to open the current FDD, not a reason to paste another brand’s sample into those rows. Absence of a note is not absence of a representation.

Crave at 26 franchised outlets without a representation and GDK at seven franchised outlets with a one-store mall year are the other mismatch: more franchisees does not mean more Item 19. Write the sample or the absence on the comparison sheet, then stop using the badge as a score.

Döner Haus’s 2026 Item 19 is present, and the franchisor still operates shops, so the sample includes stores the company runs — not only a distant franchisee average. Halal Guys at 93 outlets has no Item 19 in this directory. GDK had one mall year and then withdrew it. Presence plus company-operated stores is the unusual fact in this set. The current document still has the metric, the sample and the period.

Filings that make an Item 19 representation

Presence of a financial performance representation. This table does not reprint any Item 19 dollar figures.
Brand Note on file Source
Döner Haus Covers corporate stores and early franchised units — shops the company still operates. 2026 Franchise Disclosure Document
Wienerschnitzel A financial performance representation is made. May 2024 comparative study of published FDDs
Pepper Lunch A financial performance representation is made. May 2024 comparative study of published FDDs
375° Chicken 'n Fries An unaudited income statement for the affiliate that operates the restaurants, covering 2020 to 2023. 2023 sales $3,782,437 across two corporate shops. FDD issued 30 April 2024
Dog Haus A financial performance representation is made. May 2024 comparative study of published FDDs
Mad for Chicken Unaudited 2023 and 2024 gross revenue, affiliate and franchised outlets, revenue only with no costs or profit. The table excludes six outlets that closed during 2024. FDD issued 12 March 2025
Capriotti's A financial performance representation is made. May 2024 comparative study of published FDDs
The Great Greek Mediterranean Grill Gross revenues, cost of goods and payroll for six affiliate restaurants, plus the highest and lowest of six franchise restaurants open two years. FDD issued 17 August 2023
German Doner Kebab One franchised outlet at American Dream Mall, East Rutherford, the only unit open for the full year. 2023 gross revenues $1,383,053. The 2018 and 2021 filings made no representation at all; the 2023 filing introduced one and it has covered the same single outlet ever since. FDD issued 3 September 2024

Filings that do not

Live US offerings whose dated source makes no financial performance representation.
Brand Note on file Source
Shah's Halal Food The filing states that no financial performance representation is made. FDD issued 10 April 2024
The Halal Guys No financial performance representation. May 2024 comparative study of published FDDs
Atomic Wings No financial performance representation in either the 2024 or the 2025 filing. FDD issued 29 April 2025
Crave Hot Dogs and BBQ No financial performance representation. May 2024 comparative study of published FDDs
Doner Shack No financial performance representation. FDD issued 29 April 2025
bluTaco No financial performance representation. May 2024 comparative study of published FDDs