QSR Landscape

Quick-service franchise brands, ranked by what they cost to run.

German Doner Kebab franchise

German Doner Kebab: $690,500–$1,123,000 total investment, $30,000 franchise fee, 11% total ongoing fee. Read out of the filings.

Compiled from public filings and operator sites Reviewed 2026-08-15

11% Total ongoing fee
$690,500–$1,123,000 Total investment
7 Units, 2023
2017 Founded
2017 Franchising since
MI Auburn Hills
1,200–1,400 Typical size, sq ft
Yes Item 19

The 2% local spend is waived if the store joins a GDK advertising cooperative, which can itself levy up to 2%. Royalty and brand fund may be raised annually with no cap. The Item 7 range is per outlet inside a five-outlet minimum commitment; a standalone single-store purchase is not offered. Item 1 of the same filing claimed nine outlets open by issuance, against seven at the 2023 year end reported here.

Fees

Initial franchise fee $30,000
Royalty 6%
Brand fund 3%
Local advertising 2%
Total ongoing 11% of gross sales
Grand opening $10,000–$15,000
Transfer fee 5% of the sale price
Renewal fee 50% of the then-current franchise fee

Opening one

Total investment $690,500–$1,123,000
Typical size 1,200–1,400 sq ft
Training 40 hours classroom, 120 on the job
Territory A non-exclusive protected territory with no minimum size, negotiated from demographics. Excludes campuses, sports venues, transport sites and aggregator delivery zones.
Initial term 10 years
Renewal One ten-year option, if the outlet is not in the bottom 10% on performance

The system

Format UK kebab QSR
Headquarters Auburn Hills, MI
Founded 2017
Franchising since 2017
Units 7, of which 7 franchised and 0 company-owned
Item 19 Yes. One franchised outlet at American Dream Mall, East Rutherford, the only unit open for the full year. 2023 gross revenues $1,383,053.

A larger restaurant version of German döner

German Doner Kebab is the other live German-döner franchise system in this dataset. The US franchisor is based in Auburn Hills, Michigan, while the wider operator is headquartered in Glasgow. The FDD issued 3 September 2024 assumes a 1,200-to-1,400-square-foot restaurant inside a five-outlet minimum commitment. That is a materially different development obligation from buying one compact shop.

The company’s US location directory currently names American Dream, Astoria, Midtown Manhattan, Centereach and Frisco. The dataset’s Item 20 row records seven outlets at year-end 2023, while Item 1 of the same 2024 filing said nine were open by issuance. Neither figure should be rewritten to match a later consumer locator: each statement covers a different date and document.

A German Doner Kebab counter at the White Rose shopping centre in Leeds
The Leeds White Rose unit uses a broad mall-facing counter and visible preparation line, illustrating the chain's restaurant and shopping-centre format rather than a street-window imbiss. Photograph by Drtwestphal2, CC0 1.0, via Wikimedia Commons.

What the 2024 filing requires

The fee stack is 11%: 6% royalty, 3% brand fund and 2% local advertising. The local spend can be waived when a shop participates in an advertising cooperative, but the cooperative may itself levy up to 2%. The filing also allows annual increases to royalty and brand fund without a stated cap. That is why the current percentage is only the starting obligation.

Item 7 is $690,500 to $1,123,000 per outlet within the multi-unit commitment. Its construction and equipment assumptions belong to this 1,200-to-1,400- square-foot format. The filing’s Item 19 covers the American Dream franchised outlet, the only unit open for the full reported year, so its disclosed revenue is one-store evidence rather than a system average.

Training totals 40 classroom hours and 120 on the job. The territory is non-exclusive and excludes campuses, sports venues, transport sites and aggregator delivery zones. Renewal is one ten-year option, conditioned in part on the outlet not ranking in the bottom 10% on performance.

GDK’s official consumer site describes open kitchens, fresh-cut meat and in-store sauce preparation. Those claims explain the customer format; the FDD explains the franchise obligation. Keeping the two source types separate makes GDK comparable without treating its marketing copy or international footprint as US disclosure evidence.

Figures from FDD issued 3 September 2024 · dataset year 2024.