QSR Landscape

Quick-service franchise brands, ranked by what they cost to run.

bluTaco franchise

bluTaco: — total investment, None franchise fee. Read out of the filings.

Compiled from public filings and operator sites Reviewed 2026-08-15

Total ongoing fee
Total investment
34 Units, 2024
2017 Founded
2018 Franchising since
MO Holts Summit
Typical size, sq ft
No Item 19

No initial franchise fee, no required local advertising spend and no grand opening requirement. The agreement runs until either party terminates it rather than for a fixed term, and no royalty rate is disclosed.

Fees

Initial franchise fee None
Royalty
Brand fund
Local advertising Not required
Total ongoing Not disclosed
Transfer fee $2,500

Opening one

Total investment
Training 0 hours classroom, 11.5 on the job
Territory A one-mile radius or less, set by population

The system

Format Tacos and quick-service Mexican
Headquarters Holts Summit, MO
Founded 2017
Franchising since 2018
Units 34, of which 33 franchised and 1 company-owned
Item 19 No financial performance representation.

A host-location taco format

bluTaco is a Holts Summit, Missouri taco concept founded in 2017 and franchising since 2018. The May 2024 comparative study behind this row records 34 outlets in 2024: 33 franchised and one company-owned. The operator calls the menu a customizable Southwest format built around tacos, nachos and bowls on its official site.

The location model is a meaningful distinction. The official locator includes outlets inside country stores and other host businesses, so this row should not be read as 34 freestanding restaurants comparable in footprint to a full dining-room brand. The dataset has no Item 7 total or square-foot assumption to normalize that difference.

Why it is unranked

The study reports no initial franchise fee, no required local advertising spend and no grand-opening requirement. It does not disclose a royalty or brand-fund rate in the fields required for this directory’s fee stack. That makes bluTaco unranked; it does not establish a zero recurring fee.

The agreement also differs structurally from most peers. It runs until either party terminates rather than for a fixed initial term. Territory is one mile or less, sized by population, and the transfer fee is $2,500. Training is listed as 11.5 on-the-job hours with no classroom hours. No Item 19 financial performance representation is disclosed.

Those facts make bluTaco useful precisely because it resists a clean rank. A host-location concept, an indefinite agreement and missing percentage inputs cannot be forced into the same cost model as a conventional restaurant by assuming blanks are zero. A current prospect should obtain the current FDD and confirm what payments replace or sit outside the fields absent from this 2024 study.

Figures from May 2024 comparative study of published FDDs · dataset year 2024.