QSR Landscape

Quick-service franchise brands, ranked by what they cost to run.

Atomic Wings franchise

Atomic Wings: $222,220–$860,773 total investment, $25,000 franchise fee, 10% total ongoing fee. Read out of the filings.

Compiled from public filings and operator sites Reviewed 2026-08-17

10% Total ongoing fee
$222,220–$860,773 Total investment
20 Units, 2024
2006 Founded
2006 Franchising since
MD College Park
1,200–1,800 Typical size, sq ft
No Item 19

A total ongoing fee of 10% of gross sales, second only to German Doner Kebab in this set, and it gets there differently: the worldwide creative marketing fee is 4% where most of these filings charge 1% or 2%, against a royalty of only 5%. An advertising cooperative may take up to a further 2%, which counts against the 1% local requirement rather than adding to it. A multi-unit developer investment is disclosed separately at $272,220 to $910,773. The franchisor is a New Jersey corporation formed on 10 July 2006 with no parents, predecessors or affiliates, and its 2024 filing was an area representative offering whose outlet table counts area representatives rather than restaurants, so the two documents' unit counts are not comparable. Item 8 discloses $55,643.35 of vendor rebates, 5.3% of the franchisor's total revenue of $1,054,135.96. The 2024 filing carried a going-concern qualification and the matching cover-page special risk; the 2025 filing carries neither, and reports two profitable years.

Fees

Initial franchise fee $25,000
Royalty 5%
Brand fund 4% worldwide creative marketing fee
Local advertising 1%
Total ongoing 10% of gross sales
Transfer fee $7,500

Opening one

Total investment $222,220–$860,773
Typical size 1,200–1,800 sq ft
Training 22 hours classroom, 98 on the job
Territory Non-exclusive. A minimum radius of a quarter-mile in a city and two miles in the suburbs, agreed before signing.
Renewal One successor term of ten years, if the franchisor has not withdrawn from the area

The system

Format Buffalo wings and tenders
Headquarters College Park, MD
Founded 2006
Franchising since 2006
Units 20, of which 20 franchised and 0 company-owned
Item 19 No financial performance representation. No financial performance representation in either the 2024 or the 2025 filing.

The franchisor's own accounts

Audited entity Atomic Wings Franchisor Inc.
Fiscal year end 31 December
Auditor's opinion Unmodified
Auditor Silva's Financial Services
Retained earnings at 31 December 2024 ($720,005)
Net income for each fiscal year in the statements attached to FDD issued 29 April 2025. A figure in parentheses is a loss, which is how the statements themselves print it.
FY2022 ($205,812)
FY2023 $22,171
FY2024 $110,756
Total over 3 years ($72,885)

The only franchisor in this set whose auditor has stated substantial doubt about its ability to continue as a going concern — and it then cured it. The 2024 filing's report said the statements were "prepared assuming that the Company will continue as a going concern", that the company "had negative working capital and an accumulated deficit as of December 31, 2022", and that "This condition raises substantial doubt about its ability to continue as a going concern"; the state cover page carried the matching special risk in terms, saying the franchisor "may not have the financial resources to provide services or support to you". Total liabilities exceeded total assets by $33,813.39 at the end of 2022 and $56,846.02 at the end of 2021, and Note 13 set out management's plans, including capping officer compensation at $150,000 and managing shareholder distributions. Two profitable years later the substantial-doubt paragraph is gone from the 2025 filing. What remains is a softer cover-page item, now headed "Financial Condition" rather than "Going Concern", saying the financial condition "calls into question" the ability to support franchisees, and retained earnings that are still negative. Read the two filings together and the lesson is that a going-concern paragraph describes a moment, not a verdict.

Atomic Wings is the oldest offering here and one of the least changed: a New Jersey corporation formed on 10 July 2006 that has been selling franchises since the same year, with no parents, predecessors or affiliates to route fees or supply agreements through. That last point is unusual here. Most of the small systems here sit under a holding company, a separate intellectual property entity or an overseas operating affiliate, and every one of those relationships is a place where money and control leave the document a buyer is reading.

The fee stack arrives in an unusual shape

Ten percent of gross sales, made up of a 5% royalty, a 4% worldwide creative marketing fee and a 1% local advertising requirement. Only German Doner Kebab charges more here, and the composition is what is worth noticing: the royalty is at the low end of everything here, while the marketing contribution is double or quadruple what most of these filings ask. Comparing royalty rates alone would rank this offering as cheap. A buyer adding the rows up would not.

The advertising cooperative provision is drafted the right way round. A cooperative may levy up to a further 2% of gross sales, and what is paid to it counts toward the 1% local advertising requirement rather than stacking on top of it. That is a genuine cap rather than an open-ended obligation, and it is worth reading the equivalent clause elsewhere with the same question in mind: does the cooperative contribution replace the local spend or add to it?

Item 8 discloses $55,643.35 of vendor rebates, which the filing states is 5.3% of the franchisor’s total revenue of $1,054,135.96. That is a useful disclosure to have in the open, and it also sizes the franchisor: total revenue of roughly a million dollars across a system of twenty restaurants.

Two consecutive filings that cannot be compared

The document behind this row is the unit franchise offering issued 29 April 2025. The 2024 document is an area representative offering, and its Item 20 counts an outlet type called “Area Representatives” — one in 2021, rising to five by 2023 — alongside a handful of company-owned units. The 2025 document counts franchised restaurants: 9 rising to 15 during 2022, 15 to 18 during 2023, and 18 to 20 during 2024, with no company-owned outlets at any point.

Setting one table’s totals against the other’s compares a count of territory developers with a count of restaurants. The two numbers are both accurate and mean entirely different things, which is why the year-over-year reading on this page insists on checking that two filings describe the same offering before treating a difference as a change.

The Item 7 range covers a restaurant of 1,200 to 1,800 square feet at $222,220 to $860,773 — a spread of nearly four to one, wide even by the standards of this set. A separate multi-unit developer figure of $272,220 to $910,773 is disclosed, and as with every development-agreement table in this directory it is the cost of entering the agreement and opening the first restaurant, not a per-unit average to divide.

The going-concern qualification, and its removal

This is the only brand in the source whose auditor has stated substantial doubt about the franchisor’s ability to continue as a going concern, and the reason it matters is what happened afterwards.

The 2024 filing carried it in both places the disclosure rules put it. The auditor’s report said the statements were “prepared assuming that the Company will continue as a going concern”, that the company “had negative working capital and an accumulated deficit as of December 31, 2022”, and that “This condition raises substantial doubt about its ability to continue as a going concern”. The state cover page carried the matching special risk in the standard words: the auditor’s report “expresses substantial doubt about the franchisor’s ability to remain in business”, which “means that the franchisor may not have the financial resources to provide services or support to you”. The supporting figures were a loss from operations of $205,812.35 for 2022 and total liabilities exceeding total assets by $33,813.39 at the end of 2022 and $56,846.02 at the end of 2021. Note 13 set out management’s response, including capping officer compensation at $150,000 and managing shareholder distributions closely.

The 2025 filing reports net income of $22,170.92 for 2023 and $110,756 for 2024, and the substantial-doubt paragraph is gone. What survives is a weaker cover-page item, retitled from “Going Concern” to “Financial Condition”, saying that the franchisor’s financial condition “calls into question” its ability to provide services and support. Retained earnings remain negative at $(720,005.08).

Read across the two documents, this is the most instructive Item 21 in the evidence base. A going-concern paragraph is a statement about a balance sheet on a date, not a prediction; it can be lifted, and the state risk factor can persist in softer form after the auditor’s paragraph has gone. It also sets the scale question properly. Atomic Wings drew a qualification on a loss of about two hundred thousand dollars. Capriotti’s lost $4,368,938 in the year to 25 December 2022, against an accumulated deficit of $23,777,352, and its auditor’s report is unmodified with no additional paragraph at all. Size of loss is not what the auditor is responding to. The relationship between the loss and the money standing behind it is.

One drafting defect

The 2025 cover page’s first special risk says the franchise agreement requires disputes to be resolved “by arbitration and/or litigation only in Maryland”, and then, in the same paragraph, warns that it “may also cost more to arbitrate or litigate with the franchisor in Delaware than in your own state”. Two different states in one risk factor about the single question of where a franchisee would have to bring a claim. It is the kind of error that survives because the paragraph is a template, and it is a reason to read the franchise agreement’s own dispute-resolution article rather than the summary of it.

Figures from FDD issued 29 April 2025 · dataset year 2025.