375° Chicken 'n Fries vs Mad for Chicken
375° Chicken 'n Fries and Mad for Chicken compared on disclosed fees, investment, units and Item 19 — figures from each brand's source filing.
Compiled from public filings and operator sites Reviewed 2026-08-15
375° Chicken 'n Fries
Chicken
Mad for Chicken
Chicken
8% / 8%
Ongoing fee, left / right
$324,100–$521,500 / $320,125–$687,700
Item 7 totals
Both columns use the same fields as the rest of this desk. This is a filing comparison, not a recommendation. Neither column is a winner.
| Field | 375° Chicken 'n Fries | Mad for Chicken |
|---|---|---|
| What it is | Chicken and fries | Korean fried chicken |
| US offering | Yes | Yes |
| Headquarters | New York, NY | Westbury, NY |
| Founded | — | 2017 |
| Franchising since | 2023 | 2019 |
| Units | 5 (2023) | 19 (2023) |
| Franchised / company | 2 / 3 | 5 / 14 |
| Typical size | 800–1,500 sq ft | 2,000–4,000 sq ft |
| Total investment | $324,100–$521,500 | $320,125–$687,700 |
| Initial franchise fee | $40,000 | $35,000 |
| Royalty | 6% | 5% |
| Brand fund | 1% | 1% brand fund plus 1% media marketing |
| Local advertising | 1% | 1% |
| Total ongoing fee | 8% | 8% |
| Initial term | 10 years | 10 years |
| Territory | A specific location rather than an area, sized case by case. Not exclusive. | Non-exclusive. Minimum five-mile radius in the suburbs, a quarter-mile in a city, sized after the site is approved. |
| Item 19 | Yes. An unaudited income statement for the affiliate that operates the restaurants, covering 2020 to 2023. 2023 sales $3,782,437 across two corporate shops. | Yes. Unaudited 2022 and 2023 gross revenue for twelve affiliate outlets and three franchised outlets. Revenue only, no costs or profit. |
| Training hours | 90 (23 classroom, 67 on the job) | 131 (25 classroom, 106 on the job) |
| Source | FDD issued 30 April 2024, 2024 | FDD issued 3 May 2024, 2024 |
Read the full cards: 375° Chicken 'n Fries and Mad for Chicken. Figures from each brand's source filing.
Two chicken brands, two footprints, two samples. 375° Chicken ‘n Fries discloses 800–1,500 square feet and an Item 7 of $324,100–$521,500. Mad for Chicken discloses a full restaurant of 2,000–4,000 square feet at $320,125–$687,700, with a separate express format at $242,500–$466,700. A candidate comparing “the chicken brand” without naming the format is not comparing the same project.
System size is small on both sides. 375° shows five units (three company, two franchised) as of 2023. Mad for Chicken shows 19 units (14 company, 5 franchised) as of 2023. Item 19 exists on both: 375° uses an unaudited income statement for the affiliate that operates the restaurants, 2020–2023, with 2023 sales stated for two corporate shops; Mad for Chicken uses unaudited 2022 and 2023 gross revenue for twelve affiliate outlets and three franchised outlets, revenue only, no costs or profit. Corporate-heavy samples are not franchisee P&Ls.
Fee stacks are close (375° at 8% including local advertising, Mad for Chicken at 8% as 5% royalty plus 1% brand fund plus 1% media marketing plus 1% local). Mad for Chicken’s brand fund and media fee can each rise to 2%. Training is 23 classroom and 67 on the job versus 25 and 106. Territory on 375° is a specific location rather than an area, and is not exclusive. Mad for Chicken is also non-exclusive, with a minimum five-mile suburban radius or a quarter-mile in a city after the site is approved.
Questions this pair actually decides
The chicken and fries essay is the category reading. Small samples stay small even when both rows say “Yes” under Item 19.