The Halal Guys franchise
The Halal Guys: $461,400–$1,333,500 total investment, $60,000 franchise fee, 9% total ongoing fee. Read out of the filings.
Compiled from public filings and operator sites Reviewed 2026-08-15
9%
Total ongoing fee
$461,400–$1,333,500
Total investment
93
Units, 2024
1990
Founded
2014
Franchising since
NY
Astoria
—
Typical size, sq ft
No
Item 19
Fees
| Initial franchise fee | $60,000 |
|---|---|
| Royalty | 6% |
| Brand fund | 2% |
| Local advertising | 1% |
| Total ongoing | 9% of gross sales |
| Grand opening | $17,000 |
| Transfer fee | $10,000 |
| Renewal fee | $5,000 |
Opening one
| Total investment | $461,400–$1,333,500 |
|---|---|
| Training | 24 hours classroom, 136 on the job |
| Territory | Quarter-mile to two-mile radius, set by area |
| Initial term | 10 years |
| Renewal | One ten-year option |
The system
| Format | New York platter cart turned QSR |
|---|---|
| Headquarters | Astoria, NY |
| Founded | 1990 |
| Franchising since | 2014 |
| Units | 93, of which 88 franchised and 5 company-owned |
| Item 19 | No financial performance representation. |
Figures from May 2024 comparative study of published FDDs · dataset year 2024.
From cart identity to restaurant system
The Halal Guys began as a Manhattan food-cart business in 1990 and started franchising in 2014. The May 2024 comparative study behind this row records 93 outlets: 88 franchised and five company-owned. Headquarters is in Astoria, New York.
The food is chicken, beef gyro and falafel served primarily in platters and wraps, not German döner in toasted pide. The operator’s franchise page still presents the cart-origin menu as the center of the system. It belongs in this directory as an adjacent halal fast-casual benchmark, not as another name for the same sandwich.
Certification and disclosure answer different questions
The company publishes halal certification documents for chicken and beef gyro. Those documents support product-specific certification claims. They do not establish franchise economics, and the FDD does not determine religious compliance; each source has its own job.
The comparable fee stack is 9%: 6% royalty, 2% brand fund and 1% local advertising. The initial franchise fee is $60,000, and Item 7 runs from $461,400 to $1,333,500. The width of that range deserves format- and site-specific explanation before the low end is treated as a budget.
The source records no Item 19 financial performance representation. Training is 24 classroom hours and 136 on the job. The initial term is ten years with one ten-year renewal. Territory ranges from a quarter-mile to two miles, depending on the area.
The operator now makes later growth claims on its franchise page, but the directory leaves 93 as the dated 2024 count rather than mixing current marketing with the older study. That separation is especially important for a widely recognized brand: present visibility is not a substitute for the source year or a missing Item 19.