QSR Landscape

Quick-service franchise brands, ranked by what they cost to run.

The Halal Guys vs Shah's Halal Food

The Halal Guys and Shah's Halal Food compared on disclosed fees, investment, units and Item 19 — figures from each brand's source filing.

Compiled from public filings and operator sites Reviewed 2026-08-15

The Halal Guys Mediterranean & halal
Shah's Halal Food Mediterranean & halal
9% / 7% Ongoing fee, left / right
$461,400–$1,333,500 / $197,000–$405,000 Item 7 totals

Both columns use the same fields as the rest of this desk. This is a filing comparison, not a recommendation. Neither column is a winner.

Field The Halal Guys Shah's Halal Food
What it is New York platter cart turned QSR New York-area chicken and rice
US offering Yes Yes
Headquarters Astoria, NY Amityville, NY
Founded 1990 2005
Franchising since 2014
Units 93 (2024) 58 (2023)
Franchised / company 88 / 5 0 / 14
Typical size 1,200–2,000 sq ft
Total investment $461,400–$1,333,500 $197,000–$405,000
Initial franchise fee $60,000 $30,000
Royalty 6% 5%
Brand fund 2% 1%
Local advertising 1% 1%
Total ongoing fee 9% 7%
Initial term 10 years 10 years
Territory Quarter-mile to two-mile radius, set by area Up to five miles by driving distance, smaller in cities. Non-traditional sites are excluded.
Item 19 No No. The filing states that no financial performance representation is made.
Training hours 160 (24 classroom, 136 on the job) 104 (19 classroom, 85 on the job)
Source May 2024 comparative study of published FDDs, 2024 FDD issued 10 April 2024, 2024

Both brands sell chicken-and-rice and related platters that a candidate will treat as the same conversation. The filings do not. The Halal Guys row is a franchised QSR built from a New York cart, with 88 franchised and 5 company units in the 2024 count. Shah’s 2024-era row reports 58 outlets of which none were operating as franchises; forty-four of those outlets ran under license agreements.

That is the first diligence fork. A license count is not a franchise validation list. Item 20 contact information and the right to call former franchisees attach to franchise relationships. A large licensed footprint can still be operating evidence, but it is a different legal and support structure.

Fee stack and Item 7 also diverge. Shah’s disclosed percentage subtotal is lower, and its Item 7 range sits well below The Halal Guys’ $461,400–$1,333,500. The Halal Guys filing in this set makes no Item 19 representation; Shah’s record likewise shows no FPR. A consultant cannot fill either blank with a broker’s store-average slide.

Training hours are disclosed on both: 24 classroom and 136 on the job for The Halal Guys, 19 classroom and 85 on the job for Shah’s. Those are attendance commitments, not quality scores. Territory language also differs: a quarter-mile to two-mile radius for The Halal Guys against up to five miles by driving distance for Shah’s, each with the usual venue and density qualifications that only the current agreement settles.

Questions this pair actually decides

  • Is the buyer being offered a franchise, a license, or a mix, and which list can they actually call?
  • Does the Item 7 format match the site they have in mind, or a smaller licensed counter?
  • What does the current FDD say about Item 19, and who is excluded from any later representation?
  • How much of the “system” is still company-operated, and what does that mean for supply and support?

The Mediterranean and halal essay is the category reading. Neither column is a certification of “halal QSR quality.”

Read the full cards: The Halal Guys and Shah's Halal Food. Figures from each brand's source filing.