QSR Landscape

Quick-service franchise brands, ranked by what they cost to run.

Pepper Lunch franchise

Pepper Lunch: $609,200–$1,471,500 total investment, $50,000 franchise fee, 7% total ongoing fee. Read out of the filings.

Compiled from public filings and operator sites Reviewed 2026-08-15

7% Total ongoing fee
$609,200–$1,471,500 Total investment
6 Units, 2024
1994 Founded
1998 Franchising since
CA Rolling Hills Estates
Typical size, sq ft
Yes Item 19

Six units are disclosed in the US filing. The brand's own site claims over 500 locations across fifteen countries.

Fees

Initial franchise fee $50,000
Royalty 5%
Brand fund 2%
Local advertising Not required
Total ongoing 7% of gross sales
Grand opening $7,500–$15,000
Transfer fee 50% of the then-current franchise fee
Renewal fee As required by the franchisor at renewal

Opening one

Total investment $609,200–$1,471,500
Training 16 hours classroom, 192 on the job
Territory Set from demographics and population density
Initial term 10 years
Renewal One ten-year option

The system

Format Japanese teppan fast casual
Headquarters Rolling Hills Estates, CA
Founded 1994
Franchising since 1998
Units 6, of which 6 franchised and 0 company-owned
Item 19 Yes. A financial performance representation is made.

Global identity, US disclosure

Pepper Lunch is a Japanese do-it-yourself teppan fast-casual system founded in 1994 and franchising since 1998. The US franchisor in the May 2024 comparative study is based in Rolling Hills Estates, California. That source records six US outlets, all franchised.

The operator’s North American site describes a wider international history and lists later service areas across several states and territories. Those claims answer where the brand operates now; they do not rewrite the study’s dated US Item 20 count. International restaurants also cannot be added to a domestic franchise-system row merely to make it look larger.

The format itself is distinct from every sandwich brand in the set. Customers finish meat, rice and vegetables on a heated iron plate at the table. That service design affects equipment, dining-room use and the customer learning curve, which makes Pepper Lunch an adjacent experiential fast-casual benchmark rather than a menu peer.

A high investment range with a modest stack

The source records a 5% royalty and 2% brand fund, producing a 7% comparable stack. There is no required local-advertising percentage in the dataset. Item 7 runs from $609,200 to $1,471,500, the highest upper estimate in this set. A low ongoing percentage therefore does not imply low entry capital.

The study records an Item 19, 16 classroom training hours and 192 on the job. The ten-year term has one ten-year option. Territory is set using demographics and population density rather than a fixed radius in the dataset.

The current public FDD copy shows why dates should stay attached to the numbers: later disclosures describe later US outlet snapshots. This profile retains the May 2024 study values until the shared dataset is deliberately advanced as one coherent source year rather than mixing newer count data into an older fee row.

Figures from May 2024 comparative study of published FDDs · dataset year 2024.