QSR Landscape

Quick-service franchise brands, ranked by what they cost to run.

Rankings

Ranked by age

Oldest system first. Founded is when the first shop opened. Franchising since is when the US offering started, which is often years later.

Compiled from public filings and operator sites Reviewed 2026-08-15

A compact döner storefront on a city street

Brand age and franchise-program age are different facts. The first date marks the operating concept’s history; the second marks when the system began selling franchises. Capriotti’s says it opened in Wilmington in 1976, while its franchise program began in 1991. Wienerschnitzel’s official history dates the first hot-dog stand to 1961; the dataset records franchising from 1965. Those gaps describe years in which a format may have developed before outside operators joined.

A short gap does not prove haste, and a long gap does not prove a better franchise. The legal franchisor may be newer than the consumer brand, a company may acquire and relaunch an older concept, or an international operator may enter the United States decades after opening elsewhere. The dates need Item 1 context before they can support a conclusion.

What longevity can and cannot show

Surviving through many lease cycles and consumer shifts is meaningful operating history. It is not evidence that the current agreement, current leadership or current unit economics resemble an earlier period. A 1960s founding date does not make a 2024 fee schedule old, and a familiar name does not replace review of the current disclosure.

Young systems deserve the same discipline in the other direction. Limited history means fewer renewal cycles, transfers and closures are available to inspect. It does not by itself establish fraud or failure. Item 20’s outlet movement, Item 21’s audited franchisor financial statements, litigation in Item 3 and conversations with current and former franchisees add evidence that a founding year cannot.

The table is sorted by the brand’s founded year. “Franchising since” is listed separately, and a missing date is left blank rather than inferred from a press release or the age of the franchisor entity. Headquarters is the location in the source behind the row, not necessarily the place where the menu concept first appeared.

Unit counts retain their own measurement year. That means the age and size columns sometimes describe different snapshots, just as a 2023 filing and a 2026 filing do. Follow the profile to see the stated source before comparing two rows. This ranking answers “which documented concept is older?” It does not answer “which franchise is safer?” or “which one will perform better?”

Oldest system first. Franchising since is when the US offering started, which is often years after the first shop.
Brand Founded Franchising since Units Headquarters
Wienerschnitzel 1961 1965 323 Irvine, CA
Capriotti's 1976 1991 145 Las Vegas, NV
The Halal Guys 1990 2014 93 Astoria, NY
Pepper Lunch 1994 1998 6 Rolling Hills Estates, CA
Shah's Halal Food 2005 58 Amityville, NY
Dog Haus 2010 2013 58 Pasadena, CA
Mad for Chicken 2017 2019 19 Westbury, NY
The Great Greek Mediterranean Grill 2017 2018 31 West Palm Beach, FL
German Doner Kebab 2017 2017 7 Auburn Hills, MI
bluTaco 2017 2018 34 Holts Summit, MO
Crave Hot Dogs and BBQ 2018 2018 26 Cheyenne, WY
Döner Haus 2023 6 New York, NY