QSR Landscape

Quick-service franchise brands, ranked by what they cost to run.

Rankings

Ranked by category

Live US offerings grouped by the cuisine and format labels in the dataset, with the same unit, investment, fee and Item 19 fields used elsewhere on this desk.

Compiled from public filings and operator sites Reviewed 2026-08-15

Sandwiches, wraps and boxes from a small-format restaurant

Category is a sorting label, not a proof that two brands sell the same meal or run the same restaurant. The groups below come from the shared dataset: German döner, Mediterranean and halal, hot dogs and sausages, chicken, sandwiches, tacos and Asian fast casual. Each live US offering stays inside one group so a reader can see which packets a buyer in that aisle is actually handed.

The generated tables reprint the same fields used on the other rankings: dated outlet counts, Item 7 where the source supplies it, the comparable ongoing-fee stack, and whether Item 19 makes a financial performance representation. Source years still travel with the numbers. A 2023 Greek-grill filing sitting beside a 2026 German-döner filing is two disclosure moments, not one survey day.

What the labels do and do not mean

German döner in this set is Döner Haus and German Doner Kebab. Both are live US offerings. Doner Shack is a UK kebab brand kept off the live tables because it is not currently offering in the United States. Pocket bread, wraps and boxes can share a production line; they do not make every döner operator a franchise peer, and they do not make gyro or shawarma the same product.

Mediterranean and halal groups The Halal Guys, Shah’s Halal Food and The Great Greek Mediterranean Grill. Cuisine, audience and certification are separate facts. Halal Guys and Shah’s publish operator certification documents; Great Greek is a Greek and Mediterranean grill whose public menu does not make the brand a certified-halal system. The Mediterranean and halal essay keeps that boundary visible.

Hot dogs and sausages groups Dog Haus, Crave Hot Dogs and BBQ, and Wienerschnitzel. Craft sausage, barbecue-and-truck formats and a 1961 drive-through chain share a protein more than they share a site, labor model or exit right. The hot-dog essay and the Dog Haus versus Wienerschnitzel compare are the place to read those differences.

Chicken groups 375° Chicken ‘n Fries and Mad for Chicken. One is a compact chicken-and-fries shop; the other is a Korean fried-chicken restaurant with a separate express range. See chicken and fries and the head-to-head.

Sandwiches, tacos and Asian fast casual are single-brand groups in this set: Capriotti’s, bluTaco and Pepper Lunch. They are operating benchmarks for lunch traffic, host locations and experiential dining, not evidence that subs, tacos or teppan are substitutes for döner.

Before treating two rows as peers

  • Name the format: counter, platter shop, grill, drive-through, ghost kitchen, host location or full dining room.
  • Check whether the Item 7 range covers that format or a different one in the same filing.
  • Separate brand footprint from franchised outlets, especially where licenses dominate.
  • Treat “Yes” under Item 19 as a prompt to read the sample, not as a typical-store number.
  • Keep the source year on every comparison; do not blend a 2023 count with a 2026 fee.

How a consultant should use the groups

A first screen by category is useful when the candidate already knows the food. It is a poor screen when the candidate only knows a cheque size. Adjacent formats in this directory often compete for the same second-generation restaurant space and the same labor pool even when the menus are not interchangeable. That is why the main fee table keeps them in one ranking, and why this page restores the cuisine labels without collapsing them.

Inside a group, sort next by capital and by disclosed footprint rather than by name recognition. Shah’s 2024 row shows a lower Item 7 band than Halal Guys; Great Greek assumes 1,800–2,000 square feet against Shah’s 1,200–2,000. Those are planning differences, not quality scores. In German döner, Döner Haus is disclosed as a 700–1,200-square-foot standing-service imbiss in the 2026 Franchise Disclosure Document, while German Doner Kebab’s FDD issued 3 September 2024 assumes 1,200–1,400 square feet inside a five-outlet minimum. The döner compare exists because “the döner brand” is not a single purchase.

Chicken is the same trap in miniature. 375°’s 30 April 2024 FDD covers 800–1,500 square feet; Mad for Chicken’s 3 May 2024 FDD covers a 2,000–4,000-square-foot restaurant and separately discloses an express range. A candidate who mixes the express low end with the full-restaurant kitchen is no longer reading either row.

Single-brand groups still earn a row

Capriotti’s, from the May 2024 comparative study of published FDDs, is the second-largest system in the set at 145 outlets. It is here because a submarine shop can compete for the same lunch occasion and inline bay as a compact kebab counter. Pepper Lunch’s six US units in that study sit beside a much larger international claim on the operator’s own site; only the dated US disclosure belongs in the table. bluTaco’s 34 outlets include host-location stores, and the study does not supply an Item 7 total, so the investment cell stays blank.

Those omissions are the point of grouping by category and then reading sideways. A taco concept with no ranked fee stack is not “cheaper than chicken.” A sandwich chain with an Item 19 is not automatically a better documented operator than a platter brand without one. The field guide at qsrfieldguide.com covers how to read the underlying items; this page only shows which brands share a label in the dataset.

What this ranking cannot do

It cannot tell a reader which cuisine will sell in a given trade area. It cannot certify that a brand is halal. It cannot convert a category heading into a recommendation. It also cannot add Doner Shack to German döner as a live offer: the brand’s own site lists US enquiries as on hold, and there is no approved current-year FDD in the dataset.

Use the category tables to build a shortlist of comparable packets, then leave the group. Compare capital on entry cost, space on footprint, and documentation quality on Item 19. The döner versus halal essay is the cross-category reading for buyers who were handed both aisles.

The generated tables will show Item 19 as yes or no and the stack as a percentage or a dash. Those cells are not a grade inside the group. Halal Guys has no Item 19 and 93 outlets. Great Greek has an Item 19 and 31. 375° has an Item 19 and five. Presence tracks the franchisor’s disclosure choice plus whatever sample exists, not the quality of the chicken or the gyro. BluTaco will show a dash for the stack because the study does not disclose the inputs; it will still appear under tacos.

Doner Shack will not appear in the German döner table. That is the live-offer rule, not a finding that the UK brand never existed. The German döner essay keeps the hold notice so search results do not quietly restore it.

This page ranks labels. It does not rank meals.

Sandwiches, tacos and Asian fast casual remain single-row groups on purpose. Capriotti’s 145 units, bluTaco’s 34 host-location outlets and Pepper Lunch’s six US units are not a hidden second brand in those cuisines; they are benchmarks. If the candidate did not ask for subs, tacos or teppan, those rows still belong on a capital-and-site memo because they compete for some of the same boxes. If the candidate did ask for chicken, only 375° and Mad for Chicken are in that group, and they still need the format split in chicken and fries. Category is the aisle. The filing is the product.

Hot dogs illustrate the same rule at three brands. Wienerschnitzel, Dog Haus and Crave share a protein and split on exit rights, Item 7 completeness and Item 19. The category table will put them together; the hot-dog essay is what stops a consultant from treating that grouping as a single recommendation.

German döner has two live rows and one paused brand. Mediterranean and halal has three live rows that are not interchangeable on certification. Chicken has two live rows that are not interchangeable on footprint. Those are the groups a kebab buyer is actually handed. The other groups are benchmarks. Keep the labels; do not flatten them.

Asian fast casual

Asian fast casual brands currently offering in the United States, same fields as the rest of this desk.
Brand Units Investment Ongoing fee Item 19
Pepper Lunch 6 $609,200–$1,471,500 7% Yes

Chicken

Chicken brands currently offering in the United States, same fields as the rest of this desk.
Brand Units Investment Ongoing fee Item 19
375° Chicken 'n Fries 5 $324,100–$521,500 8% Yes
Mad for Chicken 19 $320,125–$687,700 8% Yes

German döner

German döner brands currently offering in the United States, same fields as the rest of this desk.
Brand Units Investment Ongoing fee Item 19
Döner Haus 6 $359,500–$586,000 5% Yes
German Doner Kebab 7 $690,500–$1,123,000 11% Yes

Hot dogs & sausages

Hot dogs & sausages brands currently offering in the United States, same fields as the rest of this desk.
Brand Units Investment Ongoing fee Item 19
Wienerschnitzel 323 6% Yes
Dog Haus 58 $357,437–$625,800 8% Yes
Crave Hot Dogs and BBQ 26 $301,500–$1,192,500 10% No

Mediterranean & halal

Mediterranean & halal brands currently offering in the United States, same fields as the rest of this desk.
Brand Units Investment Ongoing fee Item 19
Shah's Halal Food 58 $197,000–$405,000 7% No
The Halal Guys 93 $461,400–$1,333,500 9% No
The Great Greek Mediterranean Grill 31 $582,014–$1,088,560 10% Yes

Sandwiches

Sandwiches brands currently offering in the United States, same fields as the rest of this desk.
Brand Units Investment Ongoing fee Item 19
Capriotti's 145 $417,100–$748,500 9.5% Yes

Tacos

Tacos brands currently offering in the United States, same fields as the rest of this desk.
Brand Units Investment Ongoing fee Item 19
bluTaco 34 No