# The Halal Guys franchise The Halal Guys is a new york platter cart turned qsr franchise based in Astoria, NY. | Field | Value | | --- | --- | | Total ongoing fee | 9% of gross sales | | Royalty | 6% | | Brand fund | 2% | | Local advertising | 1% | | Initial franchise fee | $60,000 | | Total investment | $461,400–$1,333,500 | | Units (2024) | 93 (88 franchised, 5 company-owned) | | Founded | 1990 | | Franchising since | 2014 | | Initial term | 10 years | | Territory | Quarter-mile to two-mile radius, set by area | | Item 19 | No financial performance representation. | ## From cart identity to restaurant system The Halal Guys began as a Manhattan food-cart business in 1990 and started franchising in 2014. Headquarters is in Astoria, New York. The May 2024 comparative study of published FDDs behind this row records 93 outlets as of 2024: 88 franchised and five company-owned. The food is chicken, beef gyro and falafel served primarily in platters and wraps, not German döner in toasted pide. The operator's [franchise page](https://franchise.thehalalguys.com/) still presents the cart-origin menu as the center of the system. It belongs in this directory as an adjacent halal fast-casual benchmark, not as another name for the same sandwich.
The Halal Guys franchise storefront in a suburban Virginia shopping plaza
The Springfield Plaza franchise occupies a conventional inline retail bay, showing how the cart-origin brand translates into a suburban storefront with a full customer entrance and dining-room frontage. Photograph by Ser Amantio di Nicolao, CC BY-SA 3.0, via Wikimedia Commons; web-optimized derivative shared under the same license.
## Certification and disclosure answer different questions The company publishes [halal certification documents](https://thehalalguys.com/halal-certification/) for chicken and beef gyro. Those documents support product-specific certification claims. They do not establish franchise economics, and the FDD does not determine religious compliance; each source has its own job. ## Fee stack, Item 7 and Item 19 The comparable fee stack is 9%: 6% royalty, 2% brand fund and 1% local advertising. The initial franchise fee is $60,000, the highest flat fee among live rows that state one. Item 7 runs from $461,400 to $1,333,500. The width of that range deserves format- and site-specific explanation before the low end is treated as a budget. Typical square footage is not in this dataset. Grand opening is $17,000. The source records no Item 19 financial performance representation. Scale does not create one. Training is 24 classroom hours and 136 on the job. The initial term is ten years with one ten-year renewal. Renewal fee $5,000; transfer fee $10,000. Territory ranges from a quarter-mile to two miles, depending on the area. The operator now makes later growth claims on its franchise page, but the directory leaves 93 as the dated 2024 count rather than mixing current marketing with the older study. That separation is especially important for a widely recognized brand: present visibility is not a substitute for the source year or a missing Item 19. ## Who it is not The Halal Guys is not Shah's licensed chicken-and-rice footprint, not The Great Greek's 1,800–2,000-square-foot grill, not a German-döner imbiss, and not a 2024 Item 19. Founded 1990 with 93 outlets, it is “established” in the consumer sense and still a documentation gap on performance. See [Halal Guys versus Shah's](/compare/halal-guys-vs-shahs-halal/) and [Great Greek versus Halal Guys](/compare/great-greek-vs-halal-guys/). Source: May 2024 comparative study of published FDDs; dataset year 2024. ## What to request next Obtain the current FDD. Confirm that Item 19 still makes no representation; do not fill that space from the franchise page or from Great Greek's sample. Rebuild Item 20 from the current tables rather than from later unit claims — this desk's count is 93 as of 2024 (88 franchised, 5 company). Read Item 7's $461,400–$1,333,500 range against the actual format and site; there is no typical square footage in the dataset. Add the 9% stack (6% royalty, 2% brand fund, 1% local) plus any extra Item 6 charges. Training is 24 classroom and 136 on the job; term is ten years with one option. Inspect the named [halal certificates](https://thehalalguys.com/halal-certification/) for product and date scope separately from the economics. Call a varied sample from the Item 20 lists. The Halal Guys is a platter-system benchmark. It is not German döner and not a performance representation. Figures from May 2024 comparative study of published FDDs; dataset year 2024. --- HTML: https://franchiselandscape.com/franchises/halal-guys/