# 375° Chicken 'n Fries vs Mad for Chicken

375° Chicken 'n Fries and Mad for Chicken sit next to each other here because a consultant's desk often has to answer one question: if this candidate is choosing between two concepts in the same conversation, which filing facts actually differ?

| Field | 375° Chicken 'n Fries | Mad for Chicken |
| --- | --- | --- |
| What it is | Chicken and fries | Korean fried chicken |
| Category | Chicken | Chicken |
| US offering | Yes | Yes |
| Headquarters | New York, NY | Westbury, NY |
| Founded | — | 2017 |
| Franchising since | 2023 | 2019 |
| Units | 5 (2023) | 19 (2023) |
| Franchised / company | 2 / 3 | 5 / 14 |
| Typical size | 800–1,500 sq ft | 2,000–4,000 sq ft |
| Total investment | $324,100–$521,500 | $320,125–$687,700 |
| Initial franchise fee | $40,000 | $35,000 |
| Royalty | 6% | 5% |
| Brand fund | 1% | 1% brand fund plus 1% media marketing |
| Local advertising | 1% | 1% |
| Total ongoing fee | 8% | 8% |
| Initial term | 10 years | 10 years |
| Territory | A specific location rather than an area, sized case by case. Not exclusive. | Non-exclusive. Minimum five-mile radius in the suburbs, a quarter-mile in a city, sized after the site is approved. |
| Item 19 FPR | Yes | Yes |
| Training hours | 90 | 131 |
| Source | FDD issued 30 April 2024 | FDD issued 3 May 2024 |

Two chicken brands, two footprints, two samples. 375° Chicken 'n Fries discloses 800–1,500 square feet and an Item 7 of $324,100–$521,500. Mad for Chicken discloses a full restaurant of 2,000–4,000 square feet at $320,125–$687,700, with a separate express format at $242,500–$466,700. A candidate comparing "the chicken brand" without naming the format is not comparing the same project.

System size is small on both sides. 375° shows five units (three company, two franchised) as of 2023. Mad for Chicken shows 19 units (14 company, 5 franchised) as of 2023. Item 19 exists on both: 375° uses an unaudited income statement for the affiliate that operates the restaurants, 2020–2023, with 2023 sales stated for two corporate shops; Mad for Chicken uses unaudited 2022 and 2023 gross revenue for twelve affiliate outlets and three franchised outlets, revenue only, no costs or profit. Corporate-heavy samples are not franchisee P&Ls.

Fee stacks are close (375° at 8% including local advertising, Mad for Chicken at 8% as 5% royalty plus 1% brand fund plus 1% media marketing plus 1% local). Mad for Chicken's brand fund and media fee can each rise to 2%. Training is 23 classroom and 67 on the job versus 25 and 106. Territory on 375° is a specific location rather than an area, and is not exclusive. Mad for Chicken is also non-exclusive, with a minimum five-mile suburban radius or a quarter-mile in a city after the site is approved.

## Questions this pair actually decides

- Which format is actually on offer: express, full restaurant, or a range the Item 7 footnotes still have to pin down?
- How much of each Item 19 is affiliate revenue, and what costs are missing?
- Can this site live with a non-exclusive grant and, on the 375° side, no area at all?
- What does a five-unit or nineteen-unit system mean for supply, openings support and the former-franchisee list?

The [chicken and fries essay](/chicken-and-fries/) is the category reading. Small samples stay small even when both rows say "Yes" under Item 19.


This is a filing comparison, not a recommendation. Neither column is a winner. Read the full cards: [375° Chicken 'n Fries](/franchises/375-chicken/) and [Mad for Chicken](/franchises/mad-for-chicken/).

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