# Mad for Chicken franchise

Mad for Chicken is a korean fried chicken franchise based in Westbury, NY.

| Field | Value |
| --- | --- |
| Total ongoing fee | 8% of gross sales |
| Royalty | 5% |
| Brand fund | 1% brand fund plus 1% media marketing |
| Local advertising | 1% |
| Initial franchise fee | $35,000 |
| Total investment | $320,125–$687,700 |
| Typical size | 2,000–4,000 sq ft |
| Units (2023) | 19 (5 franchised, 14 company-owned) |
| Founded | 2017 |
| Franchising since | 2019 |
| Initial term | 10 years |
| Territory | Non-exclusive. Minimum five-mile radius in the suburbs, a quarter-mile in a city, sized after the site is approved. |
| Item 19 | Yes. Unaudited 2022 and 2023 gross revenue for twelve affiliate outlets and three franchised outlets. Revenue only, no costs or profit. |

The Item 7 range is for a full restaurant of 2,000 to 4,000 square feet. An express format is disclosed at $242,500–$466,700. The brand fund and the media marketing fee can each rise to 2%.

## Corporate-heavy Korean fried chicken

Mad for Chicken is a Westbury, New York, Korean fried-chicken system founded in
2017 and franchising since 2019. The FDD issued 3 May 2024, dataset year 2024,
records 19 outlets at year-end 2023: 14 company-owned and five franchised.
Most of the disclosed system was therefore corporate, a useful fact when
interpreting both operating history and Item 19.

The filing distinguishes physical formats. The full restaurant assumes 2,000
to 4,000 square feet and an Item 7 range of $320,125 to $687,700. It separately
discloses an express range of $242,500 to $466,700. The operator's
[franchise page](https://www.madforchicken.com/franshise-inquiry) now describes
mall, QSR and storefront concepts, reinforcing why a buyer must match the
investment table to the exact agreement instead of combining the lowest cost
with the largest restaurant. Grand opening advertising is $15,000. Working
capital in the line-item table is three months.

## Escalating funds and a revenue-only Item 19

The initial franchise fee is $35,000. The comparable stack starts at 8%: 5%
royalty, a 1% brand fund, 1% media marketing and 1% local advertising. The
brand-fund and media-marketing components can each rise to 2%, so the starting
rank does not express the maximum permitted advertising burden.

Item 19 presents unaudited 2022 and 2023 gross revenue for twelve affiliate
outlets and three franchised outlets. It reports revenue, not costs or profit,
and the populations are not balanced between ownership types. A prospect would
need to separate those groups and account for the chosen format before drawing
an earnings conclusion.

Training is 25 classroom hours and 106 on the job. The initial term is ten
years with two successor terms of ten years each. Transfer fee $10,000.
Territory is non-exclusive: at least a five-mile radius in suburban markets and
a quarter-mile in cities, sized after site approval.

## Who it is not

Mad for Chicken is not 375°'s 800–1,500-square-foot chicken-and-fries shop,
not an all-franchised chain, not a revenue-and-cost Item 19, and not a brand
whose express low end can be mixed with the full-restaurant kitchen. It is the
larger-box, corporate-heavy side of
[375° versus Mad for Chicken](/compare/375-chicken-vs-mad-for-chicken/) and of
[chicken and fries](/chicken-and-fries/). Source: FDD issued 3 May 2024;
dataset year 2024.

## What to request next

Obtain the current FDD and name the format on the offer: full restaurant
(2,000–4,000 square feet, $320,125–$687,700) or express ($242,500–$466,700).
Do not mix those tables. Write down Item 19 as unaudited 2022 and 2023 gross
revenue for twelve affiliate outlets and three franchised outlets, revenue
only. Separate those groups. The 2023 Item 20 count is 19 (14 company, 5
franchised); the franchisee list will be short. Stack starts at 8% (5%
royalty, 1% brand fund, 1% media, 1% local) and the two marketing components
can each rise to 2%. Training is 25 classroom and 106 on the job. Territory
is non-exclusive and sized after site approval.

Mad for Chicken is a corporate-heavy Korean fried-chicken restaurant row. It
is not a compact fries shop. Grand opening advertising is $15,000. Working
capital in the Item 7 line items is three months, with additional funds of
$51,375–$162,000 on that line. Leasehold improvements run $75,000–$235,000
on the full restaurant. Those construction figures belong to 2,000–4,000
square feet, not to the express range.

Furniture, fixtures and equipment on the full-restaurant Item 7 run
$85,000–$110,000. POS is $3,000–$15,000. Initial inventory $14,250–$28,200.
Those line items are from the companion Item 7 record for the 3 May 2024
filing. They describe the large box. They do not describe 375°'s compact
shop.


Figures from FDD issued 3 May 2024; dataset year 2024.

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