# Dog Haus franchise

Dog Haus is a craft hot dogs and sausages franchise based in Pasadena, CA.

| Field | Value |
| --- | --- |
| Total ongoing fee | 8% of gross sales |
| Royalty | 6%, or 4% for a ghost kitchen |
| Brand fund | 2% |
| Local advertising | Not required |
| Initial franchise fee | $40,000 |
| Total investment | $357,437–$625,800 |
| Units (2024) | 58 (58 franchised, 0 company-owned) |
| Founded | 2010 |
| Franchising since | 2013 |
| Initial term | 10 years |
| Territory | Half-mile to five-mile radius, set from demographics, population, income and age |
| Item 19 | Yes. A financial performance representation is made. |

The marketing, creative and technology fee is 2% and may rise to 3.5%. A separate technology development fee runs $5,000 a year.

## A format-dependent hot-dog system

Dog Haus is a Pasadena, California, hot-dog and sausage system founded in 2010
and franchising since 2013. The May 2024 comparative study of published FDDs
records 58 outlets as of 2024, all franchised, zero company-owned. It is
included as an adjacent small-format QSR, not as a kebab operator.

The important qualification is format. The source discloses a 6% restaurant
royalty and a 4% ghost-kitchen royalty. Dog Haus has discussed its delivery-only
operations and virtual brands in [restaurant trade reporting](https://restaurantbusinessonline.com/operations/why-dog-haus-excited-about-future-ghost-kitchens),
but those kitchens are not interchangeable with a customer-facing restaurant.
The $357,437 to $625,800 Item 7 range shown here belongs to the source row's
fast-casual format and should not be carried to a remote kitchen or biergarten.
Typical square footage is not in this dataset. Grand opening is $20,000–$25,000.

## Fees beyond the headline royalty

The initial franchise fee is $40,000. The ranking combines the 6% restaurant
royalty with a 2% marketing, creative and technology fee, for an 8% comparable
stack. That second component may rise to 3.5%. A separate $5,000 annual
technology development fee is a fixed charge and therefore remains outside the
percentage stack. There is no required local-advertising percentage in the
dataset.

The study records an Item 19. Its presence means a financial performance
representation exists; this dataset does not include a population note, so the
profile does not invent the sample. Those details must be read in the current
document before using the disclosure as a forecast.

Training is 40 classroom hours and 102 on the job. The initial term is ten
years with successive ten-year terms. Renewal fee $5,000; transfer fee $17,500.
Territory ranges from a half-mile to five miles, set using demographics,
population, income and age.

## Who it is not

Dog Haus is not Wienerschnitzel's 323-unit drive-through, not a 20-year
no-sale contract, not Crave's multi-format truck-and-express story, and not a
4% royalty unless the offer is the ghost-kitchen variant. It is the
transferable, all-franchised side of
[Dog Haus versus Wienerschnitzel](/compare/dog-haus-vs-wienerschnitzel/).
Source: May 2024 comparative study of published FDDs; dataset year 2024.

## What to request next

Obtain the current FDD and match the legal franchisor to the agreement. Record
whether Item 19's sample, if still present, covers franchised restaurants, a
subset, or company stores, and for which period. Rebuild Item 20 for openings,
closures and transfers since the 2024 study count of 58. Confirm whether the
offer on the table is the restaurant format whose Item 7 is $357,437–$625,800
or a ghost-kitchen variant at the 4% royalty. Add the $5,000 technology
development fee and any increase of the marketing fee toward 3.5% to the cash
model separately from the 8% ranked stack. Call current and former franchisees
from the Item 20 list; this row is all franchised, so the list should exist.

Dog Haus is a useful comparison because it shows how a single brand can
disclose materially different operating formats and royalty treatment. The
profile keeps the restaurant row intact rather than blending the cheapest
elements of one format with the operating history of another. Territory of
a half-mile to five miles is set from demographics, population, income and
age — a range, not a guaranteed market. Successive ten-year terms and a
$17,500 transfer fee are the exit facts that distinguish this row from
Wienerschnitzel.

Founded 2010, franchising since 2013, Pasadena, California, $40,000
franchise fee, all 58 outlets franchised in the 2024 study. No company
stores in that count. The ghost-kitchen royalty exists in the source; it
does not replace the restaurant row used for ranking.


Figures from May 2024 comparative study of published FDDs; dataset year 2024.

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HTML: https://franchiselandscape.com/franchises/dog-haus/